March 5 – Manage your brand for customer experience. Not uniformity. It use to be that we managed a brand by forcing strict adherence to regimented brand guidelines. Make everything consistent and people will start to recognize who you are across all media. But that clearly doesn’t work anymore. In fact, it makes you look [...]
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Trust
March 2 – This major financial correction continues to shake a nation – and the world to it’s core. Lehman Brothers is bankrupt. Merrill Lynch is sold to Bank of America. Once boundless, Washington Mutual imploded due to it’s willingness to lend to just about anyone in the recent heyday. Countless other banks have failed [...]
January 29 – Trust, being one of those squishy, ideal concepts that is so often violated, can be tough to manage for many companies. That’s why you see policies, initiatives and measures taken to make sure employees fall in line – or face punitive action. On the surface it’s much easier to build and manage [...]
Why is authenticity so tough for many people? What are so many of us hiding? Is it fear of being found out we’re all frauds? Is it more fun to skim the surface of superficiality rather than expose our true selves?
I’ve spent time analyzing both myself and others to get to the bottom of it. [...]
Trust is valuable. Trust is fragile. It’s like a 1/4 inch thick layer of ice on a lake. Barely step on it and you plunge through. And it takes time and the right conditions to repair it – just like that sheet of ice. Sometimes it cannot be repaired.
Think about what it means to trust [...]
