January 23 – For years PR pros and marketers have used spin, hype and scripts to promote their wares to an often unsuspecting public. As consumers have become more savvy to their methods, so to have the means for integrating messages into just about every aspect of life. From advertorials, sponsorships and clever product placements, [...]
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Marketing
Get real. Marketing often gets a bad rap for lacking substance, truth, ethics and value. It’s seen as fluff both inside and outside of companies. Most marketers are on the bubble for delivering more leads and driving company revenue. If they don’t, they’re out. Perhaps that’s why some skirt ethical boundaries. Or maybe what they’re [...]
