Hearing about $440,000 recreational junkets for AIG executives and the bevy of bloated golden parachutes for the leaders who drove Wall Street into bankruptcy can be demoralizing. The fact that executives even get bonuses for such poor performance seems counter intuitive – not to mention the amount. Most companies I’ve worked in provide management bonuses [...]
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Ethics
Get real. Marketing often gets a bad rap for lacking substance, truth, ethics and value. It’s seen as fluff both inside and outside of companies. Most marketers are on the bubble for delivering more leads and driving company revenue. If they don’t, they’re out. Perhaps that’s why some skirt ethical boundaries. Or maybe what they’re [...]
