February 5 – People are not brand loyal. They never really have been. As long as nothing better comes along and you serve up decent stuff, they’ll stick around. But if the new and improved comes along, and brings with it a more compelling story/price combo – people will leave. If you think otherwise, [...]
Tagged as:
Brand,
Brand building,
Google,
Jonathan Salem Baskin,
Mark Earls,
Microsoft,
Purpose Idea,
Valeria Maltoni
Are you giving away the store? Whether employee, employer or entrepreneur, a key concept that helps you know whether you’re leaving money on the table, is value capture versus value creation.
Each of us creates value everyday in our jobs. The contributions you make – the work you do – helps your company either increase sales, [...]
Tagged as:
Brand,
Pricing,
Value Capture,
Value Creation