If people consistantly excel at anything, it’s making excuses. For mistakes. For missing deadlines. For quitting before reaching that goal. For pretty much anything that involves effort and risk whether personal or professional. And of course there are the many excuses why a business isn’t able delight a customer – it’d cost too much, they’d [...]
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Authenticity
Long before Bernie Madoff, I’ve always tried to look beneath the surface for the truth about people. Whether I was impressed or not, I’ve compared my gut reaction at first meeting with later perceptions once I’ve come to know them. Some people are not great at the first meeting, but are really cool later. Others [...]
February 2 – Lately I’ve been working on messaging for Australia. In my research, I talked with our man on the ground about the nuances of connecting with Australians. His takeaways resonated with me:
Australians ’stick to their knitting’
Relationships are important
Be a partner; show we’re really in this together
Don’t diss the competition
Stand on your own merits
Don’t [...]
Are your company’s employees allowed to talk authentically about their company with customers? To have real conversations? To find the answers to customers questions rather than just read from approved talking points? Believe it or not there are companies that won’t let their employees engage with customers. There are companies that only let approved people [...]
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Why is authenticity so tough for many people? What are so many of us hiding? Is it fear of being found out we’re all frauds? Is it more fun to skim the surface of superficiality rather than expose our true selves?
I’ve spent time analyzing both myself and others to get to the bottom of it. [...]
Get real. Marketing often gets a bad rap for lacking substance, truth, ethics and value. It’s seen as fluff both inside and outside of companies. Most marketers are on the bubble for delivering more leads and driving company revenue. If they don’t, they’re out. Perhaps that’s why some skirt ethical boundaries. Or maybe what they’re [...]
