March 25 – Most of us would equate Apple and Nike as models of good design in both their products and advertising. They are continually heralded as the ones to follow. Design is so ingrained in the culture of these companies that it seems to come so naturally to them. One success leads to [...]
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Apple
March 23 – Have you ever wondered how good design actually survives the corporate decision making process? What is good design anyway? I define it as design that makes a difference – design that stands out, resonates and cuts through the clutter. It could be defined as marketing communications that create emotional connections with a [...]
You’re looking at the summit of Mt. Sylvania – one I climb often. I joke about my ‘climb’; it’s more a circuitous walk up the hill from my house. And it’s only 958 feet tall – no crampons needed here. But the view is one of the best in Portland.
But we’re talking business here. What [...]
